You might think that chatbots are only for customer support but using them to answer your customers’ questions is just one way to leverage chatbots. With the right setup, a chatbot can power your lead generation activity so you never miss a lead and qualify them at the same time, saving you time and money.

More than half of buyers (53%) are more likely to buy from businesses they can message, so if you’re looking for ways to make your lead generation strategy more effective, live chat is the way to go. But how do mortgage providers implement live chat for their pre-sales and marketing without increasing their headcount, working outside of business hours or using costly live chat outsourcing providers?

The answer is by using intelligent chatbots!

Here’s how chatbots powered by Artificial Intelligence (AI) can be used to engage mortgage seekers browsing on your website and social media pages, and turn them into leads for your team to follow up.

What is chatbot lead generation?

Simply put, chatbot lead generation is the practice of using chatbots to engage your prospects and customers, either on your website or social media pages. Just like how you can use chatbots to answer questions, you can use chatbots to start conversations with website visitors, qualify leads, and even sell your services to customers.

While chatbots aren’t powered by a human they are built by one. They send your leads and potential customers the exact messages you want them to see based on both the rules you define and the knowledge the bot acquires over time with access to data.

Benefits of chatbot lead generation: Never miss a lead

The beauty of chatbots is that they are constantly running. They’ll keep your lead generation engine going outside of business hours and save your staff time when they’re hard at work. Here are the key aspects of digital marketing channels that chatbots can automate:

• Engage and qualify leads: Use your chatbot to show a welcome message and open up the door for conversations. Chatbots can proactively engage website visitors in a real-time conversation when their interest is piqued, driving an immediate lead or meeting.
• Save time and drive efficiency: Chatbots can resolve a large percentage of consumer FAQs to help guide them through the mortgage process, freeing up time for your staff to focus on higher value tasks.
• Multi-channel engagement: Chatbots can engage your potential customers and customers on not only webchat but on the apps they use on a regular basis e.g. Whatsapp and Messenger.
• Nurture and cross-sell users. If you offer insurance, chatbots can offer to help purchasers. You can let them know about your insurance services and set up a meeting with an advisor.

A blended experience yields the best results

Chatbots are really good at some things, but not everything! To provide the best customer experience it’s key to blend the interaction from a chatbot to a live human – the chatbot can cover the mundane and repetitive tasks while the human can handle the more complex and higher value activities. A seamless approach to blending the conversation flow from chatbot to live person is crucial for mortgage providers.

Enhance your lead management with chatbots

Chatbots are not designed to replace your marketing and sales teams they are meant to complement them. With the proper setup, they’ll help you feel like you’ve grown your team by 10x and you will see efficiency soar.

Ready to see what the the Syndeo Mortgage Chatbot can do for your business? View more