Conversational AI for the Customer Journey

Conversational AI for the Customer Journey

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The impact of Conversational and Generative AI on e-commerce conversion rates

E-commerce platforms are in a constant race to enhance customer experience and boost conversion rates. Among the game-changing technologies reshaping this landscape, Conversational and Generative AI stand out for their ability to revolutionise how online retailers interact with customers and personalise the shopping journey. Conversational AI: Elevating customer engagement Conversational AI, through the deployment of […]

The rising role of messaging apps in the shopping journey

  Gone are the days when the only options were to either visit a store in person or navigate through a web of online retailers on a computer. Today, messaging apps are emerging as an indispensable tool in the shopping journey, especially for younger generations, offering a blend of convenience, personalisation and immediate communication that […]

Seamless shopping: mastering true omnichannel experiences in retail

In the fast-paced world of retail, the buzzword ‘omnichannel’ has become more than just a trend; it’s a necessity. The concept of providing a seamless shopping experience across various channels, be it online, in-store, or through mobile apps, has become paramount in meeting the evolving needs and expectations of customers. This blog delves into the […]

Ethics and AI in e-commerce: balancing innovation with responsibility

Less than 30% of e-commerce companies have established clear ethical guidelines for the development and deployment of AI systems according to the World Economic Forum. In the bustling digital era, where AI is rapidly reshaping the landscape of e-commerce, the intersection of innovation and ethics has become a critical point of discussion. As AI technologies […]

Embracing the AI revolution in retail and e-commerce: A 2024 perspective

As we move into 2024, the retail and e-commerce industry is witnessing a significant transformation, thanks to the advent of AI technologies. The focus isn’t just on customer service anymore; Conversational AI is now a pivotal element in marketing and sales strategies as well.This blog, delves into how Conversational AI is reshaping the industry, with […]

The future of retail: how e-commerce is evolving with Generative and Conversational AI

  The retail landscape is undergoing a dramatic transformation, thanks largely to advancements in AI. In particular, e-commerce has been a fertile ground for the implementation of two groundbreaking AI technologies: Generative AI and Conversational AI. These technologies are not just reshaping retail, they are setting the stage for a future where personalised, efficient, and […]

Mastering the art of AI conversation: insights from Vodafone’s Nat Walker

 In the realm of AI crafting a conversational chatbot that resonates with human users is an art form. Nat Walker from Vodafone, with her extensive experience in designing Conversational AI, shed light on this intricate process in a recent episode of the Syndeo Podcast. The insights she shared provided a deep dive into the challenges […]

Blending Generative AI with traditional customer care: lessons from Google’s frontline

In the realm of customer service, the intersection of technology and human touch is a delicate balancing act. John Lush, a seasoned professional with a rich history in customer support, offered profound insights into this dynamic during a recent Syndeo podcast episode. His journey, stretching from Vodafone to Google, sheds light on the nuanced integration […]

The role of Generative AI in modern retail: insights from Salesforce’s Connected Shoppers Report

The rapid digital transformation in the retail sector is more evident than ever, with a growing emphasis on utilising advanced technologies like Generative AI to enhance customer experiences. Salesforce’s latest Connected Shoppers Report reveals that more than 60% of retail decision-makers are planning to invest in AI technologies*, signalling the sector’s readiness for a tech-driven […]

Generative AI in online retail: the importance of guardrails

The digital revolution in online retail continues to surge forward with Generative AI at the forefront. As companies dive deeper into the vast potential of this technology, there’s a parallel need to ensure that we are using it responsibly. This is where the concept of ‘guardrails’ comes into play. In this blog, we’ll explore the […]

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