1 Introductions and Webinar Overview [3:04]
2 What is Conversational Commerce and Why is it Important? [5:06]
3 Conversational Commerce Maturity Model Introduction [3:01]
4 Deep Dive into the “Crawl” Phase: John Lewis Case Study [12:20]
5 “Walk” Phase: Proactive Engagement and Personalization [7:22]
6 Example of Advanced “Walk” Use Case [6:55]
7 “Run” Phase: The Future of Conversational Commerce [7:48]
8 AI Concierge: Website Integration Example [7:17]
9 Barriers to Change and How to Overcome Them [2:46]
10 How to Get Started with Conversational Commerce [2:43]
11 Final Remarks and Complimentary Workshop Details [1:54]
Assess your current and future conversational commerce needs.
Build a prototype to showcase internally.
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