Personalisation: The Key to Elevating Customer Experience Beyond Chatbots

The rise of chatbots and conversational AI has revolutionized the way companies interact with customers, providing efficient and streamlined communication. However, mere automation falls short of creating the memorable, personalised experiences that customers crave. What is Personalisation? Personalisation goes beyond chatbots (and generative AI), leveraging context to create a unique experience for each individual customer. It's...